Can your product or service be “the best”?

In 2006 the vehicle manufacturer BMW published in an automobile magazine an ad containing a photo of a BMW and the wording: “Congratulations to Audi for winning South African Car of the Year 2006. From the Winner of World Car of the Year 2006.” Audi replied to this ad with an advertising commercial containing a [...]

Breaking the rules of the entrepreneurial game

Already as a student I came across with the idea of prof. dr. Šime Ivanjko, who says that “the goal of the entrepreneurial game is a legal and legitimate assets “forfeiture” to other participants in an entrepreneurial game, which is precisely regulated by legal, moral and social rules", which he wrote in the book entitled [...]